They are on every product. They help sell the product. They may or may not be beneficial or even true. They are health claims and that is all they are, claims. No trans fats. No artificial flavors. No refined sugar. No parabens. No synthetic fragrances. BPA free. Gluten free. Soy free. Sugar free. Dairy free. Fat free. Heart healthy. Vegan. GMO free. X grams of fiber. Zero net carbs. 100% natural. Made with real cheese. No added nitrates or nitrites. Organic. Excellent source of vitamin E. Contains probiotics. Immune support. Guilty free. Low sodium. No MSG. Low carb. Real fruit. Take the 2 week challenge and improve your digestion. Low glycemic. Baked never fried. Paleo. Etc. Etc. Etc.
Just because a product has a lot of protein, healthy fats, all natural ingredients, whole grains, micronutrients like vitamin C or does not contain something, does not mean it will be the best thing for you. It is important to remember that the sale of food is a business and not all businesses are looking out for us. You have to do what feels right for you.
For me it feels right to eat a varied diet. There is nothing that I eat everyday, other that a multivitamin. While I do not get bored eating the same thing often, it does not provide me with a variety of nutrients. I like to switch things up for that reason. I try to block out all the health claims and focus on the nutrition of the food and ingredients.
When the front of the package says low sodium, but then the nutritional facts tell you it contains 700 mg per serving… that just is not low sodium to me. This does not mean I would not ever use the product, but I might not add sodium to the meal in addition. A sodium heavy meal makes me bloated and uncomfortable, as it does for many people. The point is that I am listening to my body’s response.
Take the time to go with the flow of your body and look past the health claims.